"New home credentials via certification and new home courses represent added value to today's home buyers who are actively looking for new homes help from their Realtor."

E.J. Achtner
Senior Vice President, Bank of America
Source: Realty Times

"Within two days of completing the course, I sold a new home to a couple struggling to select one of the resales I showed them."

Randy Chavers, CRB, NHCB*
Broker/Owner Homes In Atlanta Realty.
*New Home Co-Broker designation

 

David R. Fletcher, Lic. Real Estate Broker



•Broker of record or marketing consultant for more than 70 communities
• $3 billion in new-home and condominium sales
•Lifetime Achiever
•Featured speaker, National Association Of Realtors
• Chair, Sales and Marketing Council, Florida Home Builders Association
•Author, Condominium Sales and Listings, 244 pgs
•Marketing consultant for 27 communities owned by lender
•Recruited, trained and supervised onsite sales staffs for 16 preferred custom home communities, one mixed - use community, and multiple condominium communities
•Contributor, Inman News and Realty Times
• Established and operated new home divisions for national franchises
•BS Degree, Economics

 

Course Content

New Home Co-Broker Certification is a new idea offered exclusively by New Home Co-Broker Academy. It takes about six hours to complete, and is presented in five sections using power point slides converted to videos narrated by the course author.

Certification requires an understanding of the 41 issues addressed in this course that once understood will change the agent's career forever. The exam are not graded, but are formatted to assure understanding and to advise the Academy of your understanding, and where you may need additional help.

Don't let the simplicity of the presentation disarm you. Some of the content challenges the culture. Content is based on the author's personal experience working exclusively with home builders and cobrokers for almost 40 years. If you complete the course and decided you did not get your money's worth, we will refund it. Register now. Your will be glad you did.


Who Is Your Market And Why Do You Think So? (100)

Section 100 5 Critical Learning Objectives

Upon completion of Section 100, you will be able to:

1. Establish realistic sales goals and define your target market
2. Understand when you are missing your target and what it is costing you in real dollars.
3. Understand why one out of three resale shoppers will look at new homes as well as resales, and vice versa.
4. Better understand why home builders see resales, not the builder across the street, as their major competitor.
5. Understand the four areas you are losing sales and listing commissions and do not know it, and what to do about it.

Builders take deep dive into buyers wants, needs - Inman News

New builder marketing campaign should boost sales - Realty Times





How To Team Up With New Homes Professionals (200)

Section 200 10 Critical Learning Objectives

Upon completion of Section 200, you will be able to:

1. Explain the difference in the four types of builders
2. Build trust with onsite agents
3. Become the registering broker for prospects who have preregistered with home builders online before meeting you
4. Discover new home buyers who have shopped new homes but contacted you for a resale.
5. Know when a short sale buyer is a strong new home prospect and what to do about it
6. Convert sales you almost lost to closings
7. Understand why you don't need to learn construction
8. Determine whether you should 'sit the models
9. Know why the onsite agent, not the home builder is your most important asset.
10. Market your services as a new home professional because you are qualified to do so.

Homebuilders and Realtors finally playing on same page - Inman News

A new day for builder-Realtor relationships - Inman News

The 4-Step Sales Process
(300)

Section 300 Eight Critical Objectives

Upon completion of Section 300, you will be able to:

1. Eliminate the home shopper's resistance to you
2. Get the home-shopper's permission to sell them a home
3. Build a growing trust in you and your presentation
4. Know that you have done a thorough job of qualifying the home shopper for both new homes and resales.
5. Prepare showings you know meet the home shopper's needs
6. Demonstrate the home in terms of the home shopper's interest
7. Create or recognize and share reasons the home shopper should make a decision to purchase, sooner rather than later
8. Know where you are in the sales process at all times.

How to create a sense of urgency for buyers - Inman News

How To Show New Homes
(400)

Section 400 Eight Critical Objectives

Upon completion of Section 400, you will be able to:

1. Significantly increase your 'finding' service and be thanked profusely for your help.
2. Clearly communicate your prospect's needs and issues to the onsite agent
3. Evaluate the onsite agents presentation in terms of their product knowledge, presentation skills, and how your prospects reacted to them.
4. Determine if the onsite agent is the type of agent with whom you would like to team up, as discussed in Section 200.
5. Understand the power of silence as listen to the answers to questions your prospects ask the onsite agent.
6. Evaluate whether your day's listings qualify for showings based on new information the onsite agent obtained during the qualifying process
7. Show your resales in clearer terms of your prospect's comments and reaction to the new home tour.
8. Use the builder's incentives as a tool to return to buy the new home or to justify the offer of an existing home you are about to show




How To Leverage New Home Showings To Sell More Resales (500)

Section 500 7 Critical Objectives

Upon completing Section 500, you will be able to: help your home shoppers:

1. Actually see, feel, and touch what they can buy for the money.
2. Make much better value evaluations of the resales you show them.
3. Think through the benefits of 'new' vs 'existing'
4. Make comfortable offers based on a price baseline they trust, and should.
5. Understand that you are trying to help them find what is best for them, not you.
6. Share more of their honest objections because they want to purchase, not wait.
7. Become more appreciative of your professionalism and desire to do business with you.

Show new homes and you will sell more resales - Inman News


How To Move Ahead Of The Pack(600)

EXCLUSIVE! These ten explanation videos answer some of the most frequently asked questions in short, consistent, and entertaining ways from your website or social media 24/7. Immediately upon completion of the first section of the course this section will be available. It is not a part of the course, just excellent material to assist you. They will be available to download with your certificate of completion. You can add these ten videos to your site FREE for one year, BRANDED.

The best part is your prospect's reaction when they find short, simple answers to complex questions related to the new home purchase. It's a special kind of customer service they will not find on your competitor's website unless they have taken this course







It is not enough to 'know', if you do not know what to do, how to do it, and why you should do it. The course nor the deliverables below have a nickel's worth of value to you if they do not help you convert prospects to buyers. On the other hand, if they help convert just one sale or listing you would have otherwise missed, the value would be immeasurable.

Upon successful completion of the course, you will have immediate access to the following:

A BRANDED Certificate with your name, course title, and completion date good for your lifetime.
A one year subscription to 10 BRANDED new home videos exclusively written and produced for this course!
A one-year subscription to the New Home Co-Broker referral center, with your contact, image and specialties
A one-year subscription to the New Home Co-Broker designation center, where you get six-month access to course updates, videos, and links to relative content.
A 20 percent discount to any other RealtyU courses you may take
A sample publicity release
Six-month access to the course
A jpg of the New Home Co-Broker to use on your website and social media
For a limited time, free consultation with the course author to discuss real life, in the field issues that cost you a commission.


We are extremely proud of what we are bringing the builder/broker community and know that the value of our content and deliverable is simply unmatchable anywhere.

For Only $199.95

 

 

 

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If you prefer or need a quick answer:

Customer Support 813-527-9755

Course Inquiries David Fletcher 407 234 2349 or davidf@newhomecobroker.com



 

 

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